packaging fabrication

Lady Gaga states her fame perfume represents, “ the dark and light aspects of celebrity” (Clarke). Society sees fame as glamorous and illustrious, however the soul of the celebrity is often dark and tortured. I attempted to convey this idea of expectation versus reality in my design by creating a streamline and slick exterior, juxtaposed to the jagged and bulky interior. There are instances on the exterior that lead one to believe there lies more to explore on the inside, yet the overall feel is unassuming.

Lady Gaga juxtaposition Accurately depicts the concept behind the packaging and bottle.	Lady Gaga "Fame" Perfume
exploratory sketches Sketches illustrate the sleek outside and the jagged intentions on the inside, becoming product + packaging inception of the concept.	rhino model Line drawing of bottle + basis of box shape.
rhino model Box + object enclosed.	rhino model Box + object - section cut.
laser cut file AutoCAD drawing of the box layout to put in laser cutter. Black lines indicate a cut, red indicates a score.	packaging for bottle - exterior Design of the exterior is sleek and clean, but suggests the interior holds something more.
packaging for bottle - interior Once the package is opened, large claw like prisms feel heavy and constricting, versus the simple exterior.	interior detail The design intended to hold the bottle securely, but to the point of discomfort. The pointed ends that hold the box together are what jab into the bottle, making it seem like a medieval torture device.
Lady Gaga "Fame" Album Era Look The folded prismatic boxes represented her style and tied in the jagged edges meant to represent the tormenting nature of fame.	exterior view Details the box joints that appear unassuming.
photo comparison Photograph of Lady Gaga's "Fame" (left), and a rendering of the bottle made in rhino, rendered in 3Ds Max (right).

packaging fabrication

Lady Gaga juxtaposition

Accurately depicts the concept behind the packaging and bottle.

Lady Gaga "Fame" Perfume

exploratory sketches

Sketches illustrate the sleek outside and the jagged intentions on the inside, becoming product + packaging inception of the concept.

rhino model

Line drawing of bottle + basis of box shape.

rhino model

Box + object enclosed.

rhino model

Box + object - section cut.

laser cut file

AutoCAD drawing of the box layout to put in laser cutter. Black lines indicate a cut, red indicates a score.

packaging for bottle - exterior

Design of the exterior is sleek and clean, but suggests the interior holds something more.

packaging for bottle - interior

Once the package is opened, large claw like prisms feel heavy and constricting, versus the simple exterior.

interior detail

The design intended to hold the bottle securely, but to the point of discomfort. The pointed ends that hold the box together are what jab into the bottle, making it seem like a medieval torture device.

Lady Gaga "Fame" Album Era Look

The folded prismatic boxes represented her style and tied in the jagged edges meant to represent the tormenting nature of fame.

exterior view

Details the box joints that appear unassuming.

photo comparison

Photograph of Lady Gaga's "Fame" (left), and a rendering of the bottle made in rhino, rendered in 3Ds Max (right).